Your 2016 Growth Plans For Your Business Will Fail. Here’s Why.

Happy New Year!

With the new year, comes new plans.

New dreams of business growth and what will DEFINITELY work for you this year.

I hate to break it to you – but your 2016 plans are setup to fail.

Unless you’re doing this one critical piece of planning that is.

What’s that?

Why, checking in with one of my favorite tools, of course.

The Annual Google Analytics Check-In

In reality, I’d hope that you’d be checking in with your Google Analytics data more than just once a year, but at the very least, you should be checking in with that data now, at this critical point in your business planning process.

If you decide to “double down” on Instagram just because it feels good – you’re doing yourself and your business a disservice.

The same could be said for pouring more money into Facebook ads or tweeting and the like.

The Number One thing you *must* do to make your 2016 plan a success is check in with your own marketing data.

The keys to knowing what will actually work for your business this year is not inside some new shiny tactic or guide – it’s inside your own marketing data.

When you log into Google Analytics, you have the answers you need right there.

What websites were actually sending you visitors?

And, with a little configuring:

What traffic sources were actually sending you email subscribers?

What traffic sources were sending you leads?

What traffic sources were sending you sales?

Of course, if you don’t have these setup, you can always start with another potential quality indicator – the bounce rate. 

But, before you commit to all your shiny new 2016 marketing plans, make sure you check in with your own marketing data and see for yourself what actually worked & what didn’t in 2015.

And if you don’t have it setup or configured?

Make that your #1 2016 January priority.

Perhaps this intro post to Google Analytics or this free email course on analytics might help.

Now tell me – have you checked in with what worked last year to help shape your 2016 plans? Share with me in the comments.