Case Study: How to Increase Your SEO Traffic by 32% in One Month

You know how you kinda expect the QVC girl to REALLY LIKE the product she’s talking about?

I mean, really – who’s ever seen a QVC host who said ‘meh’ about the stuff on their show?

When it comes to getting a real opinion on something, it’s hard to take the word of the maker of that something.

Which is why last week I sat down with one of my favorite people who was a beta member of my Your SEO Roadmap course this past summer – Jules Taggart. Jules is the founder of amp&pivot where she shows entrepreneurs how to say goodbye to boring branding and tell a more meaningful story.

Enrollment for this round of Your SEO Roadmap is closing at 11:59pm ET on Sunday, June 1. To find out more about the course & to grab your spot, visit www.yourseoroadmap.com.

Take it away, Jules.

Q: What was life like before Your SEO Roadmap?

Jules: Remember as a kid playing that game where someone places their head on the end of a baseball bat, spins around in a circle a few times, and then tries and run a straight line? Well that’s exactly what it felt like as a copywriter, having no clue what I was doing with SEO.

There is so much focus on creating engaging, memorable and highly shareable content — and for very good reason. Writing bland blog posts, boring web copy, and forgettable product descriptions is the way to guarantee that you’ll get completely ignored by the people you most want to reach. But writing great content isn’t enough.

Before I signed up for Your SEO Roadmap I created really fun, well-written copy for clients, but it wasn’t reaching enough people. In order to be of better service to my clients I had to figure out a way for make their content more discoverable (and quickly!)

Q: What was the big a-ha moment when you decided you needed to try Your SEO Roadmap?

Jules: A friend of mine refers to the constant struggle to churn out new content as being on the “Content Hamster Wheel”. It feels like as soon as you post something, it’s time to start creating again. I knew that in order to get out of this cycle, I needed to get more leverage from the content I was creating and that meant figuring out how to do more pulling and less pushing. Liz really knows her stuff, so when I heard she  created this course I jumped on the chance to sign up. It was exactly the leverage I needed.

Q: What is your favorite part of Your SEO Roadmap?

Jules: I love the fact that the modules come in easily digestible chunks. Each week there is enough to work on that you see progress quickly, but it’s not so much information that you feel overwhelmed. This might be the only course I’ve ever made it all the way through from start to finish!

Q: What else did you love about the program?

Jules: Having the SEO Roadmap community was a game changer. Liz was an active participant, answering questions in the Facebook group. Plus the rest of the entrepreneurs in the community provided a sounding board. I was able to start practicing with real content (blog posts, resource pages, etc) and get feedback from other people in real time. Plus they knew what to look for since they were also in the course. That was so helpful. Until you start putting the concepts into practice, it’s just theory. Being able to practice and get feedback while the course was still going on really helped me to make greater progress more quickly.

Q: What sort of results have you seen so far for your business because of Your SEO Roadmap?

Jules: I look at content creation in a completely different way now than when I started the course. It’s not enough to write interesting content, if it’s not being found/read by the right people.

Note from Liz: Jules was kind enough to share her REAL results with us – check out these screenshots from her Google Analytics account.

Traffic to my site has increased significantly since taking Your SEO Roadmap – and it’s only been a couple of months!

7) What is the single biggest reason you would recommend/why you love Your SEO Roadmap?

Jules: Writing excellent content is hard work! Your SEO Roadmap was exactly what I needed in order to start seeing better, faster results for my clients and my own site. Now that I know how to get more leverage out of every piece I create, the results are starting to compound. And it’s only been a couple of months!

Your SEO Roadmap is by far the best investment I’ve made in my business this year. It’s not just SEO theory. From day one, this course shows you how to roll up your sleeves and get your hands dirty. And having direct access to Liz throughout the program was absolutely priceless.

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Ready to get more results with less pushing? Join Jules, me and the other Roadmappers inside Your SEO Roadmap here.

Have a question about Your SEO Roadmap and whether it’s the right fit for your business? Go ahead and leave a comment or shoot me an email.

photo credit: captainmcdan via photopin cc