Category Archives: Google Analytics
Articles and tips on maximizing your use of Google Analytics for your small business.
01 OctHow to Track Your Facebook Ads with Google Analytics
Ever run an advertising campaign on Facebook? If you have, and you have Google Analytics set up for your site, you’ll notice that Google Analytics doesn’t auto-integrate this traffic for you. Today’s quick video blog post walks you through the exact tweaks you need to make in order to make Google Analytics see that traffic […]
Read More ...10 SepHow to Set Up Google Analytics Annotations
Ever take a look at your Google Analytics traffic graph and wonder what the heck caused that huge spike in traffic 5 months ago? Because it would be lovely to replicate that… Or maybe: Ahh! Why did my traffic suddenly drop off by half? How do I fix it?? The answer to this problem: Annotations […]
Read More ...13 AugWhat Exactly Is Direct Traffic in Google Analytics?
Direct/none? What is Google Analytics trying to tell me? Ever log in to your Google Analytics (don’t have it setup? Do that here.) to see where your website traffic is coming from? It’s one of the most basic (yet powerful) uses of Google Analytics. (Just check out Standard Reporting – Traffic Sources in your account) […]
Read More ...09 JulWhat the Heck is a Bounce Rate?
If you have Google Analytics installed, or even if you don’t, you might have heard people discussing the phrase “bounce rate” when talking about their website. Bounce Rate? What the heck does that mean? The official word from Google is: Bounce rate is the percentage of single-page visits or visits in which the person left your […]
Read More ...11 JunThe Second Biggest Google Analytics Mistake Small Business Owners Make
Confession: I am a *wee* bit obsessed with Google Analytics. Which is probably why I spot these analytics “mistakes” (or rather, opportunities for improvement for those drinking glasses half-full? ) more than your average gal. There’s often quite a bit of room for improvement when it comes to how small businesses have configured their analytics […]
Read More ...07 May19 Things Google Analytics Can Teach You About Your Small Business
Google Analytics – the best free tool on the web for your small business. Have you heard of it? Perhaps you have, but you’re a little hesitant to get into anything that means looking at a bunch of data or installing some sort of foreign code on your website. I have a short bit of […]
Read More ...26 MarWhat is a Google Analytics Funnel? (and Why Should You Care)
If you have not yet been introduced to the Google Analytics funnel, let me do the honors. The Google Analytics funnel is a way to see what parts of your website sales funnels have holes in them. Don’t think your website has sales funnels? If you’re running a business, you absolutely do. The funnel is […]
Read More ...13 FebHow to Set Up Google Analytics Goals & Conversion Tracking
My first piece of advice to any new client or prospect looking for marketing advice for their website is to install Google Analytics. Having access to data on where your visitors are coming from and what content they find most interesting is one of the most powerful tools you can have as a small business […]
Read More ...26 DecHow to Keep Your Internal Visits From Messing with Your Google Analytics Data
Are You Unknowingly Screwing Up Your Google Analytics Data? When you’re first starting out with Google Analytics, every visit to your website seems monumentous. 7 visits on Monday? Rock on! 0 visits on Tuesday? Depression. It’s sometimes hard to understand why your traffic spikes. I’m going to tell you a secret for business owners just […]
Read More ...12 DecKickstart the Marketing Power of Your Website Contest
Enter to Win a Kickstart the Marketing & Conversion Power of Your Website Session! Enter to win a 1-hour marketing kickstart session for your small business website with me! (UPDATE: This contest is now closed. Thanks to all who entered! Winners will be contacted via email. If you are interested in one of these sessions for your website […]
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