The Secret Power From Being Immune to Shiny Object Syndrome

(This is the second in a series. Check out the first post, “Before You Buy Your Next Info Product – Read This” here).

What does it look like when you’re NOT chasing every shiny new marketing trend?

What does it look like when you KNOW what works for your business?

What does it look like when you have a clear plan for guaranteed business growth?

What does it look like when you don’t suffer from info product shiny object syndrome?

When you have intention with your marketing strategy for your small business – you have less “emergency” days.

You have less crash-on-the-couch-because-you’re-so-exhausted-from-business-OVERWHELM days.

You’re not running around trying to implement the latest and greatest – you’re spending dedicated time to just what works. And forgetting what doesn’t.

But this isn’t your gut telling you what works.

You knooooow what works.

You’ve measured what matters.

And you’ve tracked what you’ve invested time and/or money in.

And you have a plan.

A plan that works.

A plan that means less time wasted.

A plan that means less money wasted.

A plan that means less time worrying about if you’re doing enough to make things work – because you’re spending more time doing exactly what does work.

No more guessing at where you should be spending your money marketing your business.

No more uncertainty at what piece of your latest marketing push or launch actually made the difference in hitting or exceeding your goals.

No more “I think…” and way more “I know…”

What does it mean when you know exactly where to spend your time and dollars in marketing your business?

It means you have more time. More time to play with your kids or take afternoons off or actually feel like you can attend a night out with the girls or the boys guilt-free or maybe, just maybe, more time to just freakin’ relaaaaaax.

It means you have more money. Not only because less is being wasted but because you’re getting a bigger return on what you’re spending your money on – because you know what works.

It means you can finally hire that assistant you’ve had your eye on. Or get that thing on your website fixed that’s been bugging you since you got it. Or take yourself out to dinner, buy yourself that special outfit you’ve had your eye on – actually feel like you have enough to celebrate your success.

Because – I know – this business building stuff is hard. And you deserve to stress way less and celebrate MORE.

Here’s to more celebrations.

Next week: why how you’re currently planning your marketing is like throwing money down the toilet.

This is the second in a series of posts. Don’t miss the next – sign up below.

P.S. Something new is coming.