Liz Lockard is an analytics & conversion nut who loves helping small businesses get more of the *right* kind of traffic to their websites and more out of that traffic. She believes in two things: (1) SEO doesn’t have to be so hard and (2) Google Analytics is a small business gal’s best friend.
With over a decade of experience in the marketing world, Liz has always walked the line between the marketing and tech worlds. Forever the translator between the two, Liz is especially adept at breaking down seemingly complex topics into easy-to-digest bite-size & impactful pieces.
Liz holds an Individual Qualification in Google Analytics and has several years experience helping small businesses of all shapes & sizes figure out how to make the biggest marketing impact with their limited time & budgets.
Most Requested Speaking Topics:
- Simple SEO Strategies to Attract More Ideal Client Traffic from Google
- Forget about SEO trends. Learn Liz’s “Forever SEO” formula to implementing a simple SEO strategy that they won’t have to undo the next time Google decides to do an update.
- Forget about keyword rankings. Discover what’s REALLY important when it comes to knowing whether or not your SEO is working & what to do about it.
- Forget about numbers for numbers sake. Find out the secret behind developing an SEO strategy that’ll attract your ideal clients, not just a bunch of useless visits.
- How to Use Google Analytics to Stop Wasting Time on Marketing That Isn’t Working (and more on what is!)
- Say goodbye to marketing overwhelm. Discover how to use Google Analytics to hold each and every piece of marketing they’re doing accountable (even offline!).
- No techie talk allowed. Find out exactly what Google Analytics is, why it’s important and how to implement it without a single word about techie topics.
- Say no to the Vanity Metric. Learn what a vanity metric is, why you should ignore it & what to focus on instead in Google Analytics.
“Liz is a wonderful and charming speaker. She did a great job of engaging students and inspiring them to learn more. I hope we’ll work together again!”
-Yasmine Mustafa, Founder, GirlDevelopIt Philadelphia
“Liz was the perfect speaker for our audience of career-minded women, at the PA Conference for Women. As the SEO expert, she drafted the session description, presented the topic effectively and managed her audience so well, that she was rewarded with standing room only attendance for subsequent sessions. We would recommend her to anyone looking for a non-techie approach to techie marketing topics.”
-Vicky Howell, Programs Manager, Conferences for Women
“If you’re listening to anyone else but Liz Lockard on search, you’re wasting your time. I’m just so tired of people being taken advantage of when it comes to SEO. I love her approach and what it stands for in terms of both business strategy & people-centric thinking.”
-Tara Gentile, business strategist and author of The Art of Growth
To Book Liz
Interested in booking Liz to speak at your conference or meeting? Shoot an email over to Liz via this form or liz @ lizlockard.com (no spaces) with a little more about your event & what you’re looking for. If it looks like a good fit, we’ll set up some to chat!
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