02 Apr17 Ways to Get More Subscribers for Your List
Ah, email subscribers. The holy grail for any small (or otherwise) business owner. If you’re reading this, you probably already know the value of having an email marketing program – the value of owning the contact information of interested prospects. The Direct Marketing Association put email marketing’s ROI at $40.56 per $1 invested in 2011. […]
Read More ...05 MarCan I Add Them to My List? A Quick Checkup for Permission Marketing
Seth Godin literally wrote the book on Permission Marketing. These days, all of us in the business of marketing our businesses have to play by the rules of the opt-in game. But it can be SO tempting to push the opt-in game boundaries in attempts to grow our lists – and sometimes we don’t even […]
Read More ...30 Jan3 Things You Should NOT Let Your Email Marketing Service Do For You
Email marketing services like MailChimp, Aweber, Constant Contact, etc. are a great tool for managing your business’ email marketing program. However, they shouldn’t be doing everything for you – here’s three things you should not let your email marketing service do for you. 1 – Host Your Sign Up Forms Some email marketing services will […]
Read More ...19 Dec3 Secrets to Developing an Email Marketing Incentive that Works
In the above video, I talk about the three secrets to developing an email marketing incentive that works for your small business. The 52 Headline Hacks referenced in the video by Jon (not Josh) Morrow can be found on Copyblogger.
Read More ...28 Nov5 Ways to Get Your Customers to Unsubscribe Today
You’ve finally done it. You have an email marketing program. You’ve developed some content, collected some email addresses, and are on the path to keeping your customers and prospects engaged through some direct content marketing. Kudos are in order – but wait! Developing an email marketing program is essential but your work isn’t done yet […]
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