13 FebHow to Set Up Google Analytics Goals & Conversion Tracking
My first piece of advice to any new client or prospect looking for marketing advice for their website is to install Google Analytics. Having access to data on where your visitors are coming from and what content they find most interesting is one of the most powerful tools you can have as a small business […]
Read More ...06 FebWriting for Conversion: The Hook, Line & Sinker Method
This is a guest post by Melanie Lundheim. In today’s Digital Age, people, products, and information are a single click away. With such convenience, we tend to get sucked in to email, blogs, news sites, forums and social networking groups that compete for our time. Before we know it, minutes – even hours – can […]
Read More ...09 JanHow to Set Up Google Webmaster Tools: Your Secret SEO Weapon
Are You Your Site’s Webmaster? Did you know you have a whole toolbox available to you from Google to help make your search engine ranking efforts easier? But Google already lists my site in its search engine… why would I need these tools? Here are just a few uses of Webmaster Tools: Set geographic target […]
Read More ...02 JanHow to Claim Your Google Places Page
Have you grabbed your red balloon? Have you ever used Google to find a hairdresser, restaurant, bike repair shop or any other local business? If you have, you’ve probably seen the A,B,C balloon results like these: These listings are called Google Places pages for businesses. They are a must in any business’ local search rankings […]
Read More ...26 DecHow to Keep Your Internal Visits From Messing with Your Google Analytics Data
Are You Unknowingly Screwing Up Your Google Analytics Data? When you’re first starting out with Google Analytics, every visit to your website seems monumentous. 7 visits on Monday? Rock on! 0 visits on Tuesday? Depression. It’s sometimes hard to understand why your traffic spikes. I’m going to tell you a secret for business owners just […]
Read More ...05 DecHow to Create Your First Google Adwords Campaign
Have you seen those Free Advertising Credits ads Google has been running for their Adwords program? Seems like they’re everywhere these days. If you haven’t done an Adwords campaign before, those credits are a good way to start. But once you’ve claimed your credits, the Adwords system can seem a little intimidating. Here’s a quick […]
Read More ...21 NovHow To Set Up Google Analytics Tutorial: 3 Essential Steps For The Beginner
Note from Liz: Hey there! If you’re looking for a Google Analytics tutorial, you might be interested in my 100% Free Google Analytics Quickstart course – takes you through these steps as well as a few extra tweaks to make sure you’re setup for success! Grab your free course by clicking here. So you have […]
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