The Blog
17 DecWhat Exactly Is Direct Traffic in Google Analytics?
Direct/none? What is Google Analytics trying to tell me? Note from Liz: Hey there! If you’re looking for some help with understanding Google Analytics, you might be interested in my 100% Free Google Analytics Quickstart course – takes you through these steps as well as a few extra tweaks to make sure you’re setup for […]
Read More ...12 AugThe Ultimate List of All Situations That Require a Google Analytics Annotation
Ever feel like when you look at your Google Analytics data that it doesn’t quite tell the FULL story? Like, what about that huge spike of traffic in July that’s coming in as direct? What caused that traffic? Or didn’t our website go down last year for a few days? When was that? There are […]
Read More ...22 JulSEO for Website Redesign: 3 Ways Your Designer Can Fudge Up Your SEO
Are you about to be the owner of a brand new website?? Woohoo! This is some seriously exciting shiz – I mean who doesn’t love a brand new look? Let me briefly interrupt this joyous occasion to ask… Have you given any thought to the impact your redesign might have on your search engine traffic? […]
Read More ...17 JunWhat is Google Analytics? (Explained in Plain English)
I can’t believe it’s taken me so long to write this post. I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: “I just don’t know even know where to begin when I log in Google Analytics. […]
Read More ...15 AprWhat is a Meta Description? How Long, What to Write & Everything Else
If you’ve ever tried to do anything in the realm of SEO for your site, you may have heard a few terms that sound a bit unfamiliar. One in particular that can get a little confusion is the meta description. What is a meta description? Maybe it’s best if I show you. Take a look: […]
Read More ...08 AprHow to Host a Webinar: Everything You Need to Know For Your First Webinar
Webinars are a magical thing. I was INCREDIBLY nervous before I threw my first one but I’m hooked. And have throw one or two since then. How much time do you really need to prepare for a webinar? I’ve pulled them off in 2 weeks but I would give yourself a minimum of 4 weeks […]
Read More ...18 FebThe Problem with Your Favorite Social Media Tracking Tool
Listen. I’m a huuuuge fan of these social media tools that let us schedule things ahead of time and spread out our messages. (I know you don’t want me tweeting at you every minute for an hour straight just because that’s when I happen to open up Twitter, right?) BUT. There’s a huuuuuuge problem with […]
Read More ...11 FebThe Secret Power From Being Immune to Shiny Object Syndrome
(This is the second in a series. Check out the first post, “Before You Buy Your Next Info Product – Read This” here). What does it look like when you’re NOT chasing every shiny new marketing trend? What does it look like when you KNOW what works for your business? What does it look like […]
Read More ...04 FebBefore You Buy Your Next Info Product, Read This
I know, I know. There can be a looooooot of hype when it comes to Major Info Product Launch Season. And you can, well, easily get caught up in said hype. But please, please, before you whip out your credit card this Major Info Product Launch Season (or even the next one), read this. My […]
Read More ...21 JanFrom Zilch to Zillions: The Step-by-Step Blueprint for Turning Your Business into a Raging Success
Starting a Business? Or Don’t Know Where to Start? I know, being a first-time entrepreneur (even calling yourself that in the beginning can sound weeeeeeeird, can’t it? but you are – I promise) can be overwhelming. What should you focus on first? What’s the successful entrepreneur ‘map’ you should follow? Can someone just hand over […]
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