The Blog
15 Oct11 Things Google Analytics Can Teach You About Your Email Marketing
Ever wonder if all those emails you send out are working? I mean sure your email marketing service provider might be able to tell you if people opened your email, or even clicked, but ever wonder what those people are doing once they get to your site? The DMA puts email marketing’s ROI for 2011 […]
Read More ...08 OctHow to Find What Keywords Visitors Are Using to Find Your Site with Google Analytics
Ever wonder what keywords people are using to actually land on your website? With Google Analytics, you can find out exactly that. This video walk-through shows you how. Ever use Google Analytics to find keywords for your site? Did you find this useful? Let me know in the comments!
Read More ...01 OctHow to Track Your Facebook Ads with Google Analytics
Ever run an advertising campaign on Facebook? If you have, and you have Google Analytics set up for your site, you’ll notice that Google Analytics doesn’t auto-integrate this traffic for you. Today’s quick video blog post walks you through the exact tweaks you need to make in order to make Google Analytics see that traffic […]
Read More ...24 SepHow to Increase Your Conversion Rates by 26%
This is a guest post by Megan Eckman. We humans crave social proof. We want to buy the shoes Lady Gaga says are awesome. We want to read the book Stephen King reviewed favorably. And we definitely want to buy what our best friends are buying. In fact, in a study done by Marketance, adding […]
Read More ...17 SepMy Website Is Down: What to Do
Has your website ever gone down? (If you have a GoDaddy site, then you might have experienced the drama last week when someone hacked their system and made a whole lot of sites disappear from the interwebs.) Aack! What a worst-case scenario! Your online business (and if you have a virtual business, your entire business) […]
Read More ...10 SepHow to Set Up Google Analytics Annotations
Ever take a look at your Google Analytics traffic graph and wonder what the heck caused that huge spike in traffic 5 months ago? Because it would be lovely to replicate that… Or maybe: Ahh! Why did my traffic suddenly drop off by half? How do I fix it?? The answer to this problem: Annotations […]
Read More ...03 SepEye-Catching Email Opt In Forms
Having an opt-in form on your website is the single most important marketing action you can take if you want to capture online leads into your sales funnel. But what makes a good opt-in form? Where should you put it? How do you encourage the most number of visitors to hand over their email addresses? […]
Read More ...27 Aug3 SEO Myths You Should Absolutely Not Believe
Search engine optimization (SEO) can be a confusing creature. Google seems to be constantly changing and the whole SEO thing can come across as a pretty complicated task. So it’s no wonder that there’s some misinformation out there, right? How do you keep the truth from the simply-not-true’s? I’ve put together this list of SEO […]
Read More ...20 AugHow to Safely Share Access to Your Google Adwords Account
If you’ve ever been involved in a Google Adwords campaign, you know there’s a LOT of moving pieces to keep track of to ensure a successful campaign. From keywords, to geographic targeting, to monitoring campaign performance and making needed adjustments to your ad placements, bids, keywords, ads, ad text, etc. – it can be a […]
Read More ...13 AugWhat Exactly Is Direct Traffic in Google Analytics?
Direct/none? What is Google Analytics trying to tell me? Ever log in to your Google Analytics (don’t have it setup? Do that here.) to see where your website traffic is coming from? It’s one of the most basic (yet powerful) uses of Google Analytics. (Just check out Standard Reporting – Traffic Sources in your account) […]
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